Red Bull and sportswear brand Castore have announced a significant extension to their partnership, which they’re touting as “unprecedented.” This deal, valued at over $200 million, marks the largest apparel partnership in Formula 1 in terms of both duration and value. It stands out as the most substantial commitment ever made by a sportswear brand in the history of motorsports.
This collaboration between Red Bull and Castore initially began two years ago. Notably, drivers Max Verstappen and Sergio Perez showcase Castore attire as part of their Red Bull team gear in the F1 paddock.
Castore emphasizes that their clothing empowers athletes to achieve their peak performance potential.
Christian Horner, Red Bull’s chief executive and team principal, expressed satisfaction with the partnership’s evolution, citing Castore’s dedication to innovation and engineering. He highlighted Castore’s involvement in Red Bull’s F1 Academy as another groundbreaking aspect, emphasizing the benefits it brings to the drivers.
Tom Beahon, Co-Founder of Castore, expressed excitement about the expanded partnership with Oracle Red Bull Racing, underscoring Castore’s commitment to delivering products that enhance the entire team’s performance. He noted the trust Red Bull Racing has placed in Castore and their shared objectives of securing more victories and titles.
